Watch Our Virtual Interview with Jay Parsons!
How Today’s Data is Shaping the Future of Multifamily
On-Demand
This insightful live webinar will focus on interpreting and analyzing today’s data to uncover the trends and opportunities that will drive the future of multifamily investments.

With a wealth of experience and unmatched expertise, Jacob, Arleen, and Jay are here to provide you with practical strategies to help you get the most out of your investments in this rapidly changing market.
Whether you’re an experienced investor or exploring your first opportunity, this is your chance to gain actionable insights to maximize your investments in this fast-evolving landscape.
Don’t wait – watch today and take the first step in growing your wealth through multifamily real estate.
Jay Parsons, Rental Housing Economist

Jay Parsons is a rental housing economist, consultant and speaker. He has advised numerous multifamily and single-family rental housing stakeholders – from institutional investors, REITs, owner-operators, developers, lenders, regulators and government agencies.
In addition to independent consulting and speaking, Jay serves as a Partner in WayMaker (a multifamily investment group), an Economics Advisor to JPI (a leading apartment developer and builder) and an Investment Strategy Advisor to Madera Residential (a Texas-based owner/operator). Previously, Jay was the Chief Economist at RealPage.
Jay has been cited in The Wall Street Journal, Bloomberg, The Financial Times, The Economist, The New York Times, NBC News, and he has appeared on CNBC and BloombergTV. His commentaries have been published by Barron’s, the Pension Real Estate Association, the Mortgage Bankers Association and American Banker, among others.
His social media posts attract an average of a half-million impressions per week. He hosts a weekly podcast called The Rent Roll with Jay Parsons, which ranks in Apple’s Top 100 Investing podcasts. GlobeSt, a leading trade publication, named Jay one of its “2023 Influencers in Multifamily Real Estate.” Jay also serves on the Board of Advisors for Apartment Life, a faith-based non-profit serving apartment residents and operators.
Jay is a graduate of the University of Maryland. He resides in the Dallas area with his wife and their five children.
What You'll Take Away
The Impact of Supply Waves
Explore how the historic surge in multifamily supply is driving increased renter demand and its implications for investors.
Tackling Affordability Head-On
Gain actionable strategies to support affordability challenges, including the rising demand for B-class assets and the growing gap between luxury and affordable housing.
Navigating Economic Uncertainty
Understand the effects of tariffs, job market changes, and other economic factors on rental rates and investor decision-making.
Texas Migration & Growth Trends
Explore the key drivers behind growth in markets in Texas and learn how demographic shifts are influencing investment strategies.
Tenant Demographics & Behavior
Learn why Millennials and Gen Z renters are the biggest renter cohorts and what this means for operators.
Spotlighting Future Opportunities
Get projections on rate cuts and guidance on spotting opportunities in thriving markets as we enter “The Decade of the Management Company.”
About Jacob And Arleen Garza
Since founding REEP Equity in 2012, Jacob and Arleen Garza have proven themselves as industry leaders in real estate. They have bought, managed, and sold over 5,840 units in prime locations such as San Antonio, Austin, and Houston. They own, manage, and operate an impressive portfolio of 4,209 units across twenty-three properties valued at over $600 million. Through their in-house management company, REEP Residential, they have successfully completed full cycles on ten properties. REEP’s accolades garner prestigious awards including consecutive Fast Track Awards from the San Antonio Business Journal for three years and the Business of the Year recognition, and being named a Top Place to Work by the San Antonio Express-News. Their excellence is further acknowledged by awards from the National Apartment Association and the San Antonio Apartment Association, solidifying their impact and influence within the industry.

